Intention: The Quiet Power That Outlasts Hustle

When you think of intention, imagine this picture. Intention is literally a "stretching" toward something.

Whatever you’re building—business, wealth, freedom—you’ll burn out fast if you don’t have a clear and renewable source of intention.

Intention isn’t the same as desire. Wanting something is fine. But desire doesn’t bend the world in your favor; expectation does.

What's the seed of expectation? Intention.

The Problem

Most people confuse desire with expectation. They want something, but deep down they don’t expect it to happen. That inner conflict guarantees disappointment, self-sabotage, or endless chasing.

Others run on need. And need often forces expectations that are too small and too rigid. (“I need 5 clients, $10k.”) Even when more is available, the subconscious expectation drags you back down to baseline. Hit $15K? 8 clients? You’ll unconsciously sabotage yourself back down to what you “needed.” The floor becomes a ceiling.

Need is resistance. Nobody likes a needy person. Not in business. Not in life.

Want is lighter. It evolves. It flexes.

And intention? That’s even better.

So What’s Intention, Really?

Think of it as the clean energy source behind progress. It’s expectation before the outcome shows up.

When you walk into a restaurant and pay for food, expectation is what makes you wait calmly. But it was intention that got you to drive there in the first place.

Intention is the precursor. The seed.

People don’t engage with my content or engage my coaching because they “expect” to get dumber or poorer. Their intention is clear: move up. Move higher. Win.

Intention vs. Need (And Why Time Matters)

Need is chained to time. “I need this result by next month or else.” Desperation. Anxiety. Stress.

Intention doesn’t obey the same clock. It stretches across past, present, future. It creates momentum without the stressful countdown.

I intend to build.
I intend to multiply.
I intend to live free.

When? That’s less important. Because strong intention generates the conditions—it creates the “appropriate time” instead of waiting for it.

The Formula

Here’s the cleanest version I’ve found:

Intention × Velocity = Ascension. (Thanks Werner Erhard for the frame.)

Your power isn’t about need. It’s about how quickly you can translate intention into reality.

Bottom Line

Self-help built on “need” is outdated.

If everything you pursue requires massive, existential reasons, you’ll get addicted to chaos and clutch behavior. That’s not freedom—it’s slavery to stress.

What wins over decades is intention. Small or big reasons, doesn’t matter. Pure, renewable intention aimed at the right things does.

Because when intention leads, expectation follows. And when expectation follows, reality eventually catches up. Your body is here, but your mind and expectation are in a future reality that has already happened and your waiting for your body to catch up.